A balance of strategy and design

About us

Branding For is an online school where you learn to build successful brands. We offer a wide range of inspiring and carefully designed courses that make learning fun.

We are recognized practitioners and experts in branding. We are dedicated to training and inspiring students, educators, entrepreneurs and executives around the world. Throughout the courses we share our processes, approaches and best practices. We’ve already helped hundreds of companies, let us now help you.

Marcela Villanueva

Marcela is a brand strategist with extensive experience in creating brands for organizations across every sector of the economy. She is currently a senior partner at Marqas, a firm that she founded in 2003. At Marqas, she is responsible for managing brand strategy projects for multi-billion dollar companies.

Before founding Marqas, Marcela worked at several global brand consulting firms such as Lippincott, Enterprise IG (now Superunion) and FutureBrand in New York, where she was involved in the strategic development of projects for international clients. Before starting her career in the field of brand consulting, Marcela worked at several architecture firms in New York on the design and development of large-scale architectural and urban projects. Her professional experience in strategy, as well as in design, gives her a unique perspective on the development of brands.

Born and raised in Buenos Aires, Argentina, Marcela is fluent in Spanish and French. She received a Bachelor in Architecture from Cornell University, a Master in Architecture from Harvard University and an MBA from the University of California at Berkeley.

Anita Zeppetelli

Anita is a creative director and educator in branding. She is currently principal at Azura Design in New York City, where she leads strategic and creative projects. In addition, Anita is on the faculty at the prestigious School of Visual Arts, where she teaches popular branding courses such as brand identity and experiencing brands through interaction design.

She has established herself as an expert and accomplished creative director in the field of graphic design and branding. Before Azura Design, she worked as a creative director for global branding firms such as Enterprise IG (now Superunion) and Interbrand. Anita has led numerous high-profile design and branding projects as well as award-winning and global branding campaigns for an impressive roster of clients.

Born and raised in Montreal, Canada, Anita is fluent in French and Italian. She received a design degree (diplôme d’études collégiales) at Dawson College, Montreal and at Art Center College of Design, Pasadena, California.

"Customers want to make a heart connection with your brand."


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