BRANDING FOR / SMALL BUSINESS

Brand your next move

 ENROLL TODAY

$299

This program has two enrollment options:
- Pay upfront: $299 - single payment
- Pay monthly: $29 - 12 payments
See details at the bottom of this page.

ENROLL NOW
This is a complete A-Z branding program that will help you unlock your unique potential and accelerate business growth.

Who is this course for

This course is for entrepreneurs and executives in any sector of the economy who want to leverage their brand as an asset to propel business growth. It is also aimed at students who are looking to develop a career in marketing, branding or related fields.

What you get

Worldclass knowledge
We've taken what we've learned throughout our careers from building hundreds of brands around the world and condensed into this comprehensive branding program.

Proven methodology
Throughout the program we will share our approach and tools so that you get a clear, easy to understand step-by-step process for creating and building your brand.

Practical examples
This course is not just another course on the theory of branding. We have actually woven a real life example into every lesson so that you grasp exactly how to apply what you learn.

Dedicated coaching
We are here to help you understand the key concepts behind building a great brand. We will answer your questions and provide guidance, encouragement and feedback.

Course curriculum

Section 1 / Introduction

Welcome
This is an introduction to the course.

Lesson 1 / The power of brands
In this lesson, we explain what a brand is, why brands matter and the branding process.

 

Section 2 / Essence

Overview
This lesson is an introduction to brand essence.

Lesson 1 / Understand your customers
At the end of this lesson, you will understand how to identify your customers and analyze their needs.

Lesson 2 / Understand your competitors
At the end of this lesson, you will understand how to identify your competitors and analyze their strengths.

Lesson 3 / Understand your company
At the end of this lesson, you will understand how to identify the strengths and weaknesses of your organization.

Lesson 4 / Define your brand positioning
At the end of this lesson, you will have the framework and tools needed to define your brand positioning.

Lesson 5 / Define your brand personality
At the end of this lesson, you will have the framework and tools needed to craft your brand personality. 

 

 Section 3 / Expression

Overview
This lesson is an introduction to brand expression.

Lesson 1 / Write your creative brief
At the end of this lesson, you will understand what goes into writing an effective creative brief.

Lesson 2 / Create your brand name
At the end of this lesson, you will understand the process of creating a name for your organization.

Lesson 3 / Develop your brand voice
At the end of this lesson, you will have an understanding of the basic concepts behind a brand's verbal identity end expression.

Lesson 4 / Create your logo
At the end of this lesson, you will understand how logos are designed and what are the important criteria to take into account when hiring a designer.

Lesson 5 / Develop your visual system
At the end of this lesson, you will know what are the different visual elements that are used in creating a visual system and what is the role of each one.

 

Section 4 / Experience

Overview
This lesson is an introduction to brand expression.

Lesson 1 / Define your brand touchpoints
At the end of this lesson, you will have a clear understanding of the range of brand touchpoints you can use to build a compelling brand experience.

Lesson 2 / Map your customer journey
At the end of this lesson, you will be able to identify the different stages of your customer journey and select the relevant touchpoints at each stage.

Lesson 3 / Create your brand guidelines
At the end of this lesson, you will understand what are the different components of a brand guidelines document.

Lesson 4 / Launch your brand
At the end of this lesson, you will know what are the different approaches to launch a brand.

Lesson 5 / Manage your brand 
At the end of this lesson, you will have a clear picture of the programs and tools you need to manage the brand over time.

 

Section 5 / Conclusion

Course wrap-up
This is the course conclusion and wrap-up.

Frequently asked questions

When does the course start and finish?

The course is a self-paced online course — you decide when you want to start and finish.

How long do I have to access the course?

After enrolling, you have lifetime access to this course, across all your devices. No limits!

What if I am unhappy with the course?

If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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PAY UPFRONT

$299

SINGLE PAYMENT

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PAY MONTHLY

$29

12 PAYMENTS

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