BRANDING FOR / SMALL BUSINESS

Bring your brand to life

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$99
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This courseĀ gives you a detailed overview of the entire brand design process from inception to execution.

Who is this course for

This course is for entrepreneurs and executives in any sector of the economy who want to learn how to bring their brand essence to life through visual communications. It is also aimed at students who are looking to develop a career in marketing, branding or related fields.

What you get

Worldclass knowledge
We've taken what we've learned throughout our careers from building hundreds of brands around the world and condensed into this comprehensive branding program.

Proven methodology
Throughout the program we will share our approach and tools so that you get a clear, easy to understand step-by-step process for creating and building your brand.

Practical examples
This course is not just another course on the theory of branding. We have actually woven a real life example into every lesson so that you grasp exactly how to apply what you learn.

Dedicated coaching
We are here to help you understand the key concepts behind building a great brand. We will answer your questions and provide guidance, encouragement and feedback.

Course curriculum

Welcome
This is an introduction to the course.

Lesson 1 / Write your creative brief
At the end of this lesson, you will understand what goes into writing an effective creative brief.

Lesson 2 / Create your logo
At the end of this lesson, you will understand how logos are designed and what are the important criteria to take into account when hiring a designer.

Lesson 3 / Develop your visual system
At the end of this lesson, you will know what are the different visual elements that are used in creating a visual system and what is the role of each one.

Lesson 4 / Define your brand touchpoints
At the end of this lesson, you will have a clear understanding of the range of brand touchpoints you can use to build a compelling brand experience.

Lesson 5 / Create your brand guidelines
At the end of this lesson, you will understand what are the different components of a brand guidelines document.

Course wrap-up
This is the course conclusion and wrap-up.

Frequently asked questions

When does the course start and finish?

The course is a self-paced online course — you decide when you want to start and finish.

How long do I have to access the course?

After enrolling, you have lifetime access to this course, across all your devices. No limits!

What if I am unhappy with the course

If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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