Create a winning name


This course is a comprehensive step-by-step guide to the art and science of naming companies, products and services.

Who is this course for

This course is for entrepreneurs and executives in any sector of the economy who want to learn the process for creating a name as well as different naming techniques and methodologies. It is also aimed at students who are looking to develop a career in marketing, graphic design, branding or related fields.

What you get

Worldclass knowledge
I've taken what we've learned throughout my career from building hundreds of brands around the world and condensed into this comprehensive branding program.

Proven methodology
Throughout the program I will share my approach and tools so that you get a clear, easy to understand step-by-step process for creating and building your brand.

Practical examples
This course is not just another course on the theory of branding. I have actually woven a real life example into every lesson so that you grasp exactly how to apply what you learn.

Dedicated coaching
I am here to help you understand the key concepts behind building a great brand. I will answer your questions and provide guidance, encouragement and feedback.

Course curriculum

This is an introduction to the course.

Lesson 1 / Naming basics
At the end of this lesson, you will understand the basic name types and criteria for creating names.

Lesson 2  / Naming process overview
At the end of this lesson, you will have an understanding of the basic steps needed to create a name.

Lesson 3 / Write your creative brief
At the end of this lesson, you will understand what goes into writing an effective creative brief.

Lesson 4 / Mastering naming techniques
At the end of this lesson, you will have tools and techniques you can use to create a name for your business.

Course wrap-up
This is the course conclusion and wrap-up.

Frequently asked questions

When does the course start and finish?

The course is a self-paced online course — you decide when you want to start and finish.

How long do I have to access the course?

After enrolling, you have access to this course, across all your devices. 

What if I am unhappy with the course?

If you are unsatisfied with your purchase, contact me in the first 30 days and we will give you a full refund.

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