BRANDING FOR / SMALL BUSINESS

Define your sweet spot

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$99
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This course gives you a clear roadmap to uncover what makes you unique and sets you apart from the competition.

Who is this course for

This course is for entrepreneurs and executives in any sector of the economy who want to learn a methodology for defining an organization's brand positioning and personality. It is also aimed at students who are looking to develop a career in marketing, branding or related fields.

What you get

Worldclass knowledge
We've taken what we've learned throughout our careers from building hundreds of brands around the world and condensed into this comprehensive branding program.

Proven methodology
Throughout the program we will share our approach and tools so that you get a clear, easy to understand step-by-step process for creating and building your brand.

Practical examples
This course is not just another course on the theory of branding. We have actually woven a real life example into every lesson so that you grasp exactly how to apply what you learn.

Dedicated coaching
We are here to help you understand the key concepts behind building a great brand. We will answer your questions and provide guidance, encouragement and feedback.

Course curriculum

Welcome
This is an introduction to the course.

Lesson 1 / Understand your customers
At the end of this lesson, you will understand how to identify your customers and analyze their needs.

Lesson 2 / Understand your competitors
At the end of this lesson, you will understand how to identify your competitors and analyze their strengths.

Lesson 3 / Understand your company
At the end of this lesson, you will understand how to identify the strengths and weaknesses of your organization.

Lesson 4 / Define your brand positioning
At the end of this lesson, you will have the framework and tools needed to define your brand positioning.

Lesson 5 / Define your brand personality
At the end of this lesson, you will have the framework and tools needed to craft your brand personality. 

Course wrap-up
This is the course conclusion and wrap-up.

Frequently asked questions

When does the course start and finish?

The course is a self-paced online course — you decide when you want to start and finish.

How long do I have to access the course?

After enrolling, you have lifetime access to this course, across all your devices. No limits!

What if I am unhappy with the course?

If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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