BRANDING FOR / DESIGNERS

Design a great logo

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$175
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A flexible logo workshop combining theory with one-on-one online coaching as you move through the logo process.

Who is this course for

This course is aimed at designers, creatives, design students, freelancers, consultants, digital designers or entrepreneurs looking to learn how to design a logo, improve on logo skills, develop a branding project or branding career. 

What you get

Assignment
Design a logo for a music or film festival. Define the type of festival and write a creative brief from the course. You can use this course assignment or bring your own project. Simply email me your project concept and get started! 

One-to-one online coaching
I are here to help you understand the key concepts behind designing a great logo. You will have access to 60 minutes of one-on-one online coaching to use however you wish throughout the logo assignment. I will provide feedback, guidance, encouragement and answer your questions. 

Worldclass knowledge
I've taken what we've learned throughout my career from building brands and designing logos into this course. As a design educator and branding coach, I have helped hundreds of students through the years from schools like School of Visual Arts, RISD, Art Center College of Design, Pratt Institute, and many others develop excellent design and branding portfolios.

Proven methodology
Throughout the course I will share my approach and tools so that you get a clear, step-by-step process from developing logo concepts to refining to creating final design templates.

Course curriculum

Welcome
This is an introduction to the course.

Lesson 1 / The power of logos
At the end of this lesson, you will understand what a logo is and makes a great logo.

Lesson 2 / Understand the logo process
At the end of this lesson, you will be able to identify the different steps in creating a logo from both a client and a designer's perspective.

Lesson 3 / Write the creative brief
At the end of this lesson, you will know what questions to ask a client so that you will be ready to start design.

Lesson 4 / Discover wordmarks 
At the end of this lesson, you will have a clear understanding of what a wordmark is and the different types of wordmark categories.

Lesson 5 / Create your wordmark 
At the end of this lesson, you will learn the process in creating a wordmark-based logo.

Lesson 6 / Discover symbols 
At the end of this lesson, you will have a clear understanding of what a symbol is, different types of symbol categories and symbols with wordmarks.

Lesson 7 / Create your symbol 
At the end of this lesson, you will learn the process in creating a symbol-based logo.

Course wrap-up
This is the course conclusion and wrap-up.

Frequently asked questions

When does the course start and finish?

The course is a self-paced online course — you decide when you want to start and finish. One-on-one coaching time will be available for 8 weeks from the time of course purchase.

How long do I have to access the course?

After enrolling, you have access to this course, across all your devices. 

What if I am unhappy with the course?

If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.

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