Leverage your brand


This course gives you a blueprint of the activities and tools required to maintain a consistent brand experience over time.

Who is this course for

This course is for entrepreneurs and executives in any sector of the economy who want to learn how to launch a brand and manage it successfully over time. It is also aimed at students who are looking to develop a career in marketing, branding or related fields.

What you get

Worldclass knowledge
We've taken what we've learned throughout our careers from building hundreds of brands around the world and condensed into this comprehensive branding program.

Proven methodology
Throughout the program we will share our approach and tools so that you get a clear, easy to understand step-by-step process for creating and building your brand.

Practical examples
This course is not just another course on the theory of branding. We have actually woven a real life example into every lesson so that you grasp exactly how to apply what you learn.

Dedicated coaching
We are here to help you understand the key concepts behind building a great brand. We will answer your questions and provide guidance, encouragement and feedback.

Course curriculum

This is an introduction to the course.

Lesson 1 / Define your touchpoints
At the end of this lesson, you will understand how the different brand touchpoints work together and how to choose the ones that are best for your brand.

Lesson 2 / Map your customer journey
At the end of this lesson, you will be able to identify the different stages of your customer journey and select the relevant touchpoints at each stage.

Lesson 3 / Launch your brand
At the end of this lesson, you will know what are the different approaches to launch a brand.

Lesson 4 / Manage your brand 
At the end of this lesson, you will have a clear picture of the programs and tools you need to manage the brand over time.

Course wrap-up
This is the course conclusion and wrap-up.

Frequently asked questions

When does the course start and finish?

The course is a self-paced online course — you decide when you want to start and finish.

How long do I have to access the course?

After enrolling, you have lifetime access to this course, across all your devices. No limits!

What if I am unhappy with the course?

If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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